STEP UP – The Life Game


Empowering you to succeed in life

Life is fast and complex

Balancing career, relationships, health, finances,
and more can be overwhelming.

STEP UP is an interactive life-coaching game designed
to provide you with the tools and motivation to navigate life’s challenges and achieve your goals
—both personal and professional.

Why STEP UP?


The demand for coaches, counsellors, and therapists is soaring, but supply often falls short. Mental ill health alone is estimated to cost the global economy $6 trillion by 2030—more than many other diseases combined.
STEP UP bridges this gap, offering an innovative solution to enhance
wellbeing and empower individuals.

How It Works


STEP UP uses AI and personalised avatars to support your life scenarios.

The process involves:

7 Steps to Success

Guiding you through goal setting, exploration, action, and reflection

Rewards for achieving milestones

Helping you stay motivated

Play individually, or connect globally

Using competition and collaboration to drive success

What You Gain

Personal Benefits:

• Build resilience
• Self-reliance
• Better lifestyle practices

Tools for sustainable change and integrated learning—all in a self-paced, cost-effective format.

Business Benefits:

• Improve team development
• Improve productivity
• Improve ROI

Suitable for healthcare, education, corporates, governments, and more.

Meet the Founders


Created by Helen Whitten, Janice Benning, and Jon Kempner, STEP UP combines decades of coaching expertise with cutting-edge technology. Together, we share a vision to inspire individuals and teams to enhance mental, physical, and emotional wellbeing.

Helen Whitten

Helen Whitten

Helen has a wealth of experience in personal development and business coaching. In addition to running her own, successful training and coaching company for over twenty-five years, she worked internationally as a Cognitive-Behavioural and business coach. She has written six books on the subject of personal and professional development and has also had many articles on related topics published in professional journals.

Janice Benning

Janice Benning

Janice founded her company, NeuroVitality, to promote health and balance in the workplace. She is a lecturer and trainer specialising in resilience, wellbeing, and personal development, dedicated to preventing ill health and enhancing workplace culture through innovative training and coaching. She is also a Master Practitioner in NLP and a Mental Health First Aid England Approved Instructor.

Jon Kempner

Jon Kempner

Jon brings over 30 years of expertise in design, technology, and marketing communications to the partnership. He has collaborated with numerous blue-chip companies, crafting and implementing effective brand strategies while guiding businesses to embrace and leverage emerging technologies. His passion lies in driving innovation and delivering impactful solutions that empower organisations to thrive in an ever-evolving landscape.

Are You Ready to STEP UP?

Take control of your future today.