

Life is fast and complex
Balancing career, relationships, health, finances,
and more can be overwhelming.
STEP UP is an interactive life-coaching game designed
to provide you with the tools and motivation to navigate life’s challenges and achieve your goals
—both personal and professional.
Why STEP UP?
The demand for coaches, counsellors, and therapists is soaring, but supply often falls short. Mental ill health alone is estimated to cost the global economy $6 trillion by 2030—more than many other diseases combined.
STEP UP bridges this gap, offering an innovative solution to enhance
wellbeing and empower individuals.

How It Works
STEP UP uses AI and personalised avatars to support your life scenarios.
The process involves:
7 Steps to Success
Guiding you through goal setting, exploration, action, and reflection


Rewards for achieving milestones
Helping you stay motivated


Play individually, or connect globally
Using competition and collaboration to drive success
What You Gain
Personal Benefits:
• Build resilience
• Self-reliance
• Better lifestyle practices
Tools for sustainable change and integrated learning—all in a self-paced, cost-effective format.
Business Benefits:
• Improve team development
• Improve productivity
• Improve ROI
Suitable for healthcare, education, corporates, governments, and more.
Meet the Founders
Created by Helen Whitten, Janice Benning, and Jon Kempner, STEP UP combines decades of coaching expertise with cutting-edge technology. Together, we share a vision to inspire individuals and teams to enhance mental, physical, and emotional wellbeing.